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How-to Upload Your Brand Kit on Canva (VIDEO)
In this tutorial I'll show you how to upload your brand kit to Canva, and give you a short look at how you can use your brand kit once it's uploaded to start customizing your own designs for your own business look.
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Guest Appearance on “So That’s My Business”
Because it's by us sharing what's authentically us, and us consuming some organization's authentic content that we can start to attract each other and find our tribe.
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How-To: Tag Your Personal Friends on Your Business Facebook Page
Recently I uploaded a bunch of photos of some great people to my business facebook page. I wanted to tag the people in the photos and… found out I couldn’t. As my business page my friends did not show up. As my personal page, I couldn’t even tag. Thankfully a quick jaunt into “Settings” solved this one. For those of you (like me, ironically) who prefer blog how-tos, read on. As a starting point, this may let you know if you’re facing the same problem and if this solution is for you Tried Tagging with Personal Page Originally I tried tagging with my personal page but there wasn’t even the…
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What does “User-Generated Content” Mean?
According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your brand photographing or filming, and one of your fans turning the camera on themselves and posting it. Of course it depends on who’s talking. If you posted your video to Youtube, according to Youtube, your video would be considered “User-Generated Content”. Same if a news-station were to use videos filmed by someone outside the agency…
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How-To Link your Instagram Account to your Facebook Business Page
As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out there to help make the process easier, but it’s hard to not drown in all the apps or in the various learning curves. Plus, a lot of the high-functionality ones cost precious dough. Thankfully, there are little shortcuts. And many types of content that would be good on Instagram are also good on Facebook (think…
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If you can’t share a post from your Personal Facebook Page to your Business Facebook Page on Mobile – DO THIS! (video)
I went live at Dragoncon for my Vlogs On Saturdays – but couldn’t share the live to my business page! Grrrrr… Something to do with “Facebook Business Manager” and their dumb defaults. 🙁 But! thanks to Kayla Crosby though, I was able to fix this, and now can share all I want! If you have this problem and want to fix it – here’s the answer! Tutorial starts at 1:00! Otherwise I’m explaining what this problem is and why it is troublesome. Stay inspired friends! Katie
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4 Ways to Post Videos to Instagram and How To Do Them (video)
I got asked a question about posting videos to Instagram. It was about that vague- I mean, there are FOUR main ways to post videos to Instagram, which way did they mean? In true Katie-style, when the choice is “big” or “home” we choose big. SO. Here are the four ways to post videos to Instagram and how to do each way. Plus a little bit of narration, chatting, philosophy, etc etc along the way. Claire’s Instagram Claire’s Facebook iPhone screen recording tutorial mentioned #tutorialtuesday #yesiknowitswednesday #thisisbecomingahabit Stay inspired, my friends! Katie
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Video Marketing Inspiration: Create a space you love
“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at my background. How messy and unprofessional! There have been times where I too, have declined to do a video because my background was just SO not compelling. Ugh! So how do we rectify our feelings about our surroundings and our feelings about our videos? I know someone (*cough* Sandi, I’m looking at you again!) would …
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How-to add captions to Facebook videos THE EASY WAY (video)
In 2016, Digiday reported that 85% of Facebook video is watched without sound. Insert captions! You’ve watched plenty of videos with captions. Some of them you can choose to put on, some of them are a part of the video file itself, and some of them automatically appear like when you are scrolling your news feed on Facebook. This video will show you how to put the ones onto your facebook videos in the EASIEST MANNER. (Because as mentioned, there ARE other ways but they are more difficult and take longer). Hope this helps!
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Do this one simple thing to increase engagement in your marketing
This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) One of the best ways to increase engagement in your marketing is to… feature other people. One of my BEST performing videos on Facebook was this one: Everyone who made their way into the video shared and tagged themselves. Any time you can interview someone (and let them know where the content is posted so…
Inspired Stories. Inspired Videos. Inspired Lives.
