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Reels vs. TikTok vs. YouTube Shorts Banner

Reels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?

The internet's IN LOVE with short videos, and it's hard to ignore the phenomenon that has taken over our screens. You can't scroll for long without seeing one. The big question is, with Reels, TikTok, and YouTube Shorts all out there, how do you pick the best platform for your business's videos? Let’s figure out …

Read moreReels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?
a journal and a pencil are on a pink background with pantone color chips

How-to Upload Your Brand Kit on Canva (VIDEO)

In this tutorial I'll show you how to upload your brand kit to Canva, and give you a short look at how you can use your brand kit once it's uploaded to start customizing your own designs for your own business look.

Read moreHow-to Upload Your Brand Kit on Canva (VIDEO)
It's the pink starburst with the words "So that's my business" on it on top of a phone showing pictures of Leslie and Katie

Guest Appearance on “So That’s My Business”

Because it's by us sharing what's authentically us, and us consuming some organization's authentic content that we can start to attract each other and find our tribe.

Read moreGuest Appearance on “So That’s My Business”

How-To: Tag Your Personal Friends on Your Business Facebook Page

Recently I uploaded a bunch of photos of some great people to my business facebook page. I wanted to tag the people in the photos and… found out I couldn’t. As my business page my friends did not show up. As my personal page, I couldn’t even tag. Thankfully a quick jaunt into “Settings” solved …

Read moreHow-To: Tag Your Personal Friends on Your Business Facebook Page
Just me and muh dad

What does “User-Generated Content” Mean?

According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your …

Read moreWhat does “User-Generated Content” Mean?
I thought the stripes were fun

How-To Link your Instagram Account to your Facebook Business Page

As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out …

Read moreHow-To Link your Instagram Account to your Facebook Business Page
Gosh this problem frustrated me

If you can’t share a post from your Personal Facebook Page to your Business Facebook Page on Mobile – DO THIS! (video)

I went live at Dragoncon for my Vlogs On Saturdays – but couldn’t share the live to my business page! Grrrrr… Something to do with “Facebook Business Manager” and their dumb defaults. 🙁 But! thanks to Kayla Crosby though, I was able to fix this, and now can share all I want! If you have …

Read moreIf you can’t share a post from your Personal Facebook Page to your Business Facebook Page on Mobile – DO THIS! (video)
There are so many places to put videos nowadays...

4 Ways to Post Videos to Instagram and How To Do Them (video)

I got asked a question about posting videos to Instagram. It was about that vague- I mean, there are FOUR main ways to post videos to Instagram, which way did they mean?   In true Katie-style, when the choice is “big” or “home” we choose big. SO. Here are the four ways to post videos …

Read more4 Ways to Post Videos to Instagram and How To Do Them (video)
Isn't it pretty??

Video Marketing Inspiration: Create a space you love

“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured  (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at …

Read moreVideo Marketing Inspiration: Create a space you love
What face am I making?

How-to add captions to Facebook videos THE EASY WAY (video)

  In 2016, Digiday reported that 85% of Facebook video is watched without sound. Insert captions!   You’ve watched plenty of videos with captions. Some of them you can choose to put on, some of them are a part of the video file itself, and some of them automatically appear like when you are scrolling …

Read moreHow-to add captions to Facebook videos THE EASY WAY (video)
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I promise your shoot day does NOT need to look lik I promise your shoot day does NOT need to look like one perfect take after another 😂

Most of the time, the first few minutes are just everyone settling in, getting used to the camera, and figuring out what feels natural.

And personally, I’d much rather leave room for that than have someone spend the whole shoot worried about getting everything right.

So come as you are. We’ll get there.

#videomarketing #filmingday #behindthecamera
Happiest of Halloweens to you all! 🎃 Happiest of Halloweens to you all! 🎃
Last one gives me the chills 😨 In your industry, Last one gives me the chills 😨

In your industry, what possibility scares you the most?
One of the unexpected perks of this job is getting One of the unexpected perks of this job is getting a little peek into how so many different businesses actually work.
 
Different industries, different teams, completely different ways of doing things and somehow I always walk away having noticed something I can apply to my own business too.
 
I guess spending this much time behind the scenes of other people’s businesses will do that to you. Very grateful I get to call this work.

#videomarketingforbusiness #videographerlife #lifeonset
There’s a lot that happens between packing up the There’s a lot that happens between packing up the camera and delivering that final video, and not everything we capture disappears just because you didn’t see it in the final cut.
 
We got into this a little more in our latest blog. If you’re curious, comment BLOG and we’ll send the link your way!
Another shoot with @freedomhousedetroit in the boo Another shoot with @freedomhousedetroit in the books! It was a hot one with plenty of walking, but getting to see familiar faces again made the day even better.

I also got the sweetest testimonial from FHD’s Chief Executive, which was such a lovely surprise! Always grateful when clients take the time to share kind words about working together. Definitely made the sweaty shoot day worth it.
Still love it though. Ask me again after I’ve expo Still love it though. Ask me again after I’ve exported everything.
It’s not about doing more, it’s doing things with It’s not about doing more, it’s doing things with a little more intention.
 
If editing is the part that’s slowing you down or keeping things stuck, you don’t have to carry that on your own.
 
We’re offering video editing services, send us a message, and we’ll help bring your content together.
It's almost pumpkin spice, apple cider and donuts It's almost pumpkin spice, apple cider and donuts season! 🎃
 
It felt surreal to film for @spicerorchards as I grew up going to this Orchard. And while they knock it out of the park with their fall attractions, they're actually open year-round and have delicious treats and fun activities all year! (Christmas Train to see Santa anyone?)
 
If you get a chance, go visit them for some pick-your-own and to see all the awesomeness they have going on there.

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