• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Inspired-Video-Marketing-Horizontal_2-2048x1152
  • What We Film
  • The Work
  • Meet the Crew
  • Gotta Read Blog!
  • Contact Us
  • What We Film
  • The Work
  • Meet the Crew
  • Gotta Read Blog!
  • Contact Us

Your Life is a Movie and You are the Editor

April 4, 2019 by Katie Curtis
This is a video film strip

The Director may have the vision, and the Camera Operator may capture the shot, but it is the Editor who decides how the story flows, where the scenes appear, which shots gets seen and which don’t.

We are all Editors – irrespective of whether we make videos for our selves/businesses or not, we are all Editors because we are all editing the movie that is our life.

Will we see that person again? Did they move the plot forward? Are they contributing to our character growth? We decide the supporting actors who push us in our character arc. We can also decide to cut those that do not move our story along. Sure, they may have been shot into the movie at the beginning, but we do not need to keep them there.

Does this activity serve? That thing you’re doing, right now, or that thing you were doing last night, does it deserve to be in your movie? The really good editors do not leave extraneous details in their films. If it is not necessary, it is cut. How many activities are you doing that, maybe, could stand to get cut from your film?

How does the setting look? Does the story make more sense if shown with this locale or this one? The environments around us contribute to how we feel, much like the scenes in a movie do. In movies, editors use establishing shots, colors, and different camera motions in different domains to hone in on how we should feel in each scene. (Think the warm tones for flashbacks and the cool tones when in the present in “13 Reasons Why”). What does your setting look like? Does it inspire you? Does it tell your story? Is it contributing to your sadness or your happiness?

Is everything that should be included, actually included? Are we pursuing our highest passions and making sure these passions end up on the big screen and not just cast away into the digital or physical garbage bin? Are we focusing on what’s important? Are we honing in on and giving good showtime to the people, places and activities that turn a box-office flop into a blockbuster?

What is the story? And what is the point to your motion picture?

If everything that was shot got added to a feature film, films would be dozens of hours long. They would be redundant and confusing. Likewise our lives can be long and meandering with no point, no development and no intentionality if we don’t step up as the editors to make sure that which is important gets shown, and that which is inconsequential is removed.

You are the Editor of your life. You are not alone in your movie-making adventure, but it IS you who is responsible for making the executive decisions to show a story worth telling.

Be intentional.

    Category: Inspiration, Life, PhilosophyTag: advice, cinema, editing, editor, hollywood, Inspiration, inspirational, inspired, inspired video marketing, life, Movie, movie making, video, video marketing

    About Katie Curtis

    Previous Post:Loki Pokey is adorableThree Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)
    Next Post:Should I hire a videographer for my event?Hiring me is always a good idea. :)

    Reader Interactions

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Wanna hear something cool?

    Need some Inspiration? Some Video tips? Marketing tricks?
    A little bit of it all?

    Please enter a valid email address.
    Subscribe Now

    Thanks for subscribing!

    Please wait for our further updates.  

    Something went wrong. Please check your entries and try again.

    Get In Touch!

    810-522-8148

    Metro Detroit, Michigan

    katie@inspiredvideomarketing.com

    Additional Resources

    FAQ

    Privacy policy

    Terms and Conditions

    Follow us here:

    Bear in mind it's not all smiles, but there is a l Bear in mind it's not all smiles, but there is a lot of joy to be found in this life. ☺️

#videographerlife #inspireandbeinspired #videoforbusiness #videomarketingexpert #smallbusinessmi #smallbusinessmatters
    And they've had their fundraiser!! Waiting for the And they've had their fundraiser!! Waiting for the lovely Lulu (the magical one who organizes it all) to get back from her vacay to tell me how it went. 🤞

#videomarketingforbusiness #behindthescenes #videographerlife #videoshoot #filmingday
    Well, technically, yes. But what we really do is Well, technically, yes. 

But what we really do is hold space for vulnerability, witness triumphs and listen to incredible narratives that shape lives. 

Being a part of these milestones and hearing inspiring stories? That's a gift we're endlessly grateful for. 🙏 

#videographerlife #videoforbusiness #videomarketingservices #InspiredMarketing #behindthescenes #michiganbusiness
    You might be making these mistakes without even re You might be making these mistakes without even realizing it! Swipe for a quick rundown on what not to do in your video marketing. What's your go-to video marketing tip?

If you're ready to launch successful video campaigns for your business, drop "VIDEO" in the comments below, and we'll send you the link to our discovery call page to discuss your project. 😊

#videomarketingservices #videomarketingtips #digitalmarketing101 #smallbusinessowner #smallbusinesssupportingsmallbusiness #smallbusinessmarketingtips
    Okay okay, so... yes this has happened. BUT! But. Okay okay, so... yes this has happened. BUT! But. Um... 🥲

#videographerlife #videoforbusiness #behindthescenes🎬
    We love working with @feltedskystudio ! We've been We love working with @feltedskystudio ! We've been busy capturing their 'Needle Felting Joy' tutorials, the subscription of which is LAUNCHED! 

Are you looking for a new hobby that is one part therapeutic, one part creative and all parts stabby? 🤔

#tutorialvideo #videomarketingforbusiness #videoforbusiness #smallbusinessmichigan #michiganvideographer #inspiredmarketing #videographerforhire
    Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
    Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire
    Well, this photoshoot with @michiganseogroup felt Well, this photoshoot with @michiganseogroup felt more like a hangout than work! Such a fun and talented team. 💞 Love you guys!! 

#teamphotoshoot #brandingshoot #videoforbusiness #videomarketingforbusiness #michiganvideographer

    © 2025 Inspired Video Marketing. All Rights Reserved.

    We’re open for May bookings! Schedule your free Discovery Call with us here.