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Marketing

Just me and muh dad

What does “User-Generated Content” Mean?

According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your …

Read moreWhat does “User-Generated Content” Mean?
I thought the stripes were fun

How-To Link your Instagram Account to your Facebook Business Page

As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out …

Read moreHow-To Link your Instagram Account to your Facebook Business Page
Hiring me is always a good idea. :)

Should I hire a videographer for my event?

It’s a difficult decision to decide if it’s worth the cost to hire a videographer for your event. In the effort of making things simpler, I made a flow chart! (Ooh! For the record, if you’re wondering about a photographer for your event, this flowchart works the same- just exchange for the right lingo.) I’ve …

Read moreShould I hire a videographer for my event?
Yes. The answer is yes

How-to download a video you own from Facebook (video)

Ever post a video to Facebook, forget where it is on your devices and now want to put it somewhere else? If the video is yours, it’s super easy to re-download it! (This includes Facebook Lives you did but forgot to save)   Stay Inspired! Katie

Read moreHow-to download a video you own from Facebook (video)
But you have a lovely face, so use it sometimes, k?

TOP TEN Ideas for a video withOUT using your Face (video)

If you just didn’t feel up to appearing in your own video, here are 10 ways to make a video without using your face! Resource section (aka giving credit where due!) Thumbnail photo by Adrian Pelletier on Unsplash My instagram Glenn Matecun- Estate Planning Lawyer Whiteboard software Kevin J. Anderson (he’s available for speaking engagements …

Read moreTOP TEN Ideas for a video withOUT using your Face (video)
There are so many places to put videos nowadays...

4 Ways to Post Videos to Instagram and How To Do Them (video)

I got asked a question about posting videos to Instagram. It was about that vague- I mean, there are FOUR main ways to post videos to Instagram, which way did they mean?   In true Katie-style, when the choice is “big” or “home” we choose big. SO. Here are the four ways to post videos …

Read more4 Ways to Post Videos to Instagram and How To Do Them (video)
Loki just tolerated that helmet. Until she wanted to eat it.

Three ways to turn a vertical or horizontal video square in Final Cut Pro X (video)

Tutorial starts at 1:37 if you don’t want to hear some information about square videos and such. Do you own Final Cut and have you been wondering how to make a square video like you see all over Facebook? This tutorial will give you three ways to do it! Article I referenced: https://blog.bufferapp.com/square-vid…   Stay …

Read moreThree ways to turn a vertical or horizontal video square in Final Cut Pro X (video)
Isn't it pretty??

Video Marketing Inspiration: Create a space you love

“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured  (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at …

Read moreVideo Marketing Inspiration: Create a space you love
It's a phone and a folder - gasp!

Do this one simple thing to increase engagement in your marketing

This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) …

Read moreDo this one simple thing to increase engagement in your marketing

Katie’s Down and Dirty Guide to Clean Video on a Smart Phone

Many of us know that doing video is an important aspect to our social media strategy, but it just seems so hard and daunting! We may be able to present in front of a big group, but the thought of speaking alone to a camera is… well, scary. We think so because it’s an unknown; …

Read moreKatie’s Down and Dirty Guide to Clean Video on a Smart Phone
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Do you notice how some things are just easier to f Do you notice how some things are just easier to feel when you see them?

That’s the power of video marketing. It gives your audience an experience instead of just information. It’s the difference between telling someone what you do… and helping them connect with it.

If you’ve been thinking about showing up more intentionally with video, we’d love to help you bring that vision to life or you can watch the whole presentation I did on Youtube! 

Comment VIDEO and I'll send you the youtube link 🥰
It’s all fun and games until you open the timeline It’s all fun and games until you open the timeline.
If you need someone to handle the chaos for you, hey, I’m right here. 😉
It feels like every time we blink, social media de It feels like every time we blink, social media decides to reinvent itself again.
 
When you actually understand where things are heading, creating content gets way less overwhelming. You can stop guessing, stop scrambling, and start building videos that actually meet people where they are, not where the apps were two years ago.
 
If you’re feeling the “okay… so what do I do next?” moment after reading this... don’t worry, you don’t have to figure it out alone.
 
Our DM's are always open 😊

#marketingtips #videomarketing2025 #videomarketingforbusiness
We talk a lot about the impact of video… but the t We talk a lot about the impact of video… but the truth is, I’ve seen it change things in ways that still blow me away.
 
When people connect with a story, they take action.
They donate. They buy. They show up. They believe. That’s the magic of a well-told, well-crafted video.
 
It moves people. It creates momentum. It opens doors that didn’t exist before.
 
And if you’ve ever wondered whether video could actually make a difference for your business or mission… consider this your gentle reminder that it absolutely can.

#videomarketingforbusiness #marketing2025 #marketingtalk
This time of year always makes me pause a little l This time of year always makes me pause a little longer and appreciate the people and moments that shaped this season. 

Every project reminded me why I love what I do. Every business owner who showed up with courage reminded me why this work matters. And every creative I crossed paths with reminded me that this journey is a whole lot sweeter when shared.

I’m grateful for the growth, the unexpected lessons, the community around me, and the heart behind every story I get to capture.

From the IVM team, Happy Thanksgiving.
We’re so thankful for you. 💛
The end of the year is one of the best times to re The end of the year is one of the best times to refresh your content, show up intentionally, and get ahead of the new-year rush.

If you’ve been thinking about updating your videos or finally making some... this is your sign.

I still have a few slots open so if your business is ready for a little visibility boost, let’s make some magic happen.

DMs are open 💛
One week your content is thriving, the next week i One week your content is thriving, the next week it’s like the algorithm forgot you exist.
 
So we've put together a little deep dive into what’s actually happening in the advertising world right now, the real shifts influencing how people discover, trust, and buy from brands.
 
Some of these trends might surprise you… and a few might explain why your recent posts didn’t hit the way they used to 👀
 
If all of this sparks ideas (or a tiny panic 😅), I’m always here to help you turn it into video content that actually gets seen.
 
Just send me a DM. ♥️

#marketingtrends #advertisingtips #videomarketingforbusiness #contentmarketingstrategy
Just blowing bubbles… and reminding you that 88% o Just blowing bubbles… and reminding you that 88% of marketers are getting real ROI from video.
 
So what does that mean? It means video works. Like, really works. It helps people connect with your story, trust your brand, and remember what you do.
 
That’s why I love helping businesses bring their stories to life through video because when your message feels real, people pay attention.
 
Let’s make something you’ll be proud to post. Our DM's are always open 😊

#videomarketingforbusiness #socialmediavideos #michiganvideographer #videographerlife
When people think about video, they often picture When people think about video, they often picture the camera, the lights, the behind-the-scenes action, but what really happens goes so much deeper than that.
 
Every shoot starts with understanding you. Your story, your goals, and the message you want people to remember.
 
So when you invest in video, you’re not just paying for a camera and an edit, you’re investing in the heart behind your story and the creative vision that brings it to life. 💛
 
If you’re ready to show the world who you are, we’d love to help you tell your story in a way that’s real, intentional, and unforgettable.
 
 
#videographerlife #videomarketingforbusiness #videoforbusiness #iaminspired

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Ready to roll cameras in December! Get in touch to book your shoot.