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Marketing

But you have a lovely face, so use it sometimes, k?

TOP TEN Ideas for a video withOUT using your Face (video)

If you just didn’t feel up to appearing in your own video, here are 10 ways to make a video without using your face! Resource section (aka giving credit where due!) Thumbnail photo by Adrian Pelletier on Unsplash My instagram Glenn Matecun- Estate Planning Lawyer Whiteboard software Kevin J. Anderson (he’s available for speaking engagements …

Read moreTOP TEN Ideas for a video withOUT using your Face (video)
There are so many places to put videos nowadays...

4 Ways to Post Videos to Instagram and How To Do Them (video)

I got asked a question about posting videos to Instagram. It was about that vague- I mean, there are FOUR main ways to post videos to Instagram, which way did they mean?   In true Katie-style, when the choice is “big” or “home” we choose big. SO. Here are the four ways to post videos …

Read more4 Ways to Post Videos to Instagram and How To Do Them (video)
Loki just tolerated that helmet. Until she wanted to eat it.

Three ways to turn a vertical or horizontal video square in Final Cut Pro X (video)

Tutorial starts at 1:37 if you don’t want to hear some information about square videos and such. Do you own Final Cut and have you been wondering how to make a square video like you see all over Facebook? This tutorial will give you three ways to do it! Article I referenced: https://blog.bufferapp.com/square-vid…   Stay …

Read moreThree ways to turn a vertical or horizontal video square in Final Cut Pro X (video)
Isn't it pretty??

Video Marketing Inspiration: Create a space you love

“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured  (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at …

Read moreVideo Marketing Inspiration: Create a space you love
It's a phone and a folder - gasp!

Do this one simple thing to increase engagement in your marketing

This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) …

Read moreDo this one simple thing to increase engagement in your marketing

Katie’s Down and Dirty Guide to Clean Video on a Smart Phone

Many of us know that doing video is an important aspect to our social media strategy, but it just seems so hard and daunting! We may be able to present in front of a big group, but the thought of speaking alone to a camera is… well, scary. We think so because it’s an unknown; …

Read moreKatie’s Down and Dirty Guide to Clean Video on a Smart Phone

PLEASE DEAR GOD choose “Custom Thumbnail”

A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see …

Read morePLEASE DEAR GOD choose “Custom Thumbnail”
How cute are we???

Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.

Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding. This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…” Some things in life are just synchronistic, and after …

Read moreGetting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.
Yup. There was music there.

Canton, Michigan Open House by Legendary Real Estate

This past weekend I showed up at an open house with my camera and this was the result. www.legendaryre.com

Read moreCanton, Michigan Open House by Legendary Real Estate

Where can I find free royalty free music for my video projects? On Youtube of course! (VIDEO)

A video is a lot more dynamic with a soundtrack - but we can't use popular songs as we don't have the rights to them - still, we can find free music to use on Youtube!

Read moreWhere can I find free royalty free music for my video projects? On Youtube of course! (VIDEO)
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Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire
Well, this photoshoot with @michiganseogroup felt Well, this photoshoot with @michiganseogroup felt more like a hangout than work! Such a fun and talented team. 💞 Love you guys!! 

#teamphotoshoot #brandingshoot #videoforbusiness #videomarketingforbusiness #michiganvideographer
Ouch. That's uncomfortable. 😬 If you're not us Ouch. That's uncomfortable. 😬

If you're not using video to showcase your business, you're missing out on a huge opportunity to connect with potential customers and grow your brand. People are scrolling faster than ever, and if you're not popping up with something engaging and moving, you're just a thumb-swipe away from being forgotten.

Plus let's be real, watching a quick video is way easier than reading a novel-length post. 

So, if you're ready to ditch the digital dinosaur act and actually get your business seen, comment "VIDEO" below and let's get you started. No more excuses, just straight up, fun, and engaging video content.
Yeah, you read that right. 53 TIMES!   We dove in Yeah, you read that right. 53 TIMES!
 
We dove into a fascinating article that broke down the numbers, and it's pretty mind-blowing.
 
So, why is video so effective? Well, Google loves engaging content. Videos keep people on your website longer, signaling to Google that your site is valuable and relevant.
 
In fact, videos can increase your website's conversion rates by up to 80%! That's because they build trust, showcase your products or services in action, and tell your brand story in a way that resonates.
 
Do you want that kind of impact for your website?
 
We're here to help you leverage the power of video 😉 Comment VIDEO and we'll send you the link to our booking page.

#videomarketingforbusiness #websitevideo #michiganvideographer #videoforbusiness #websiteranking #googleranking #videomarketingexpert
Honestly, sometimes you just gotta DO THE THING. Honestly, sometimes you just gotta DO THE THING. 

No overthinking, no second-guessing, do it and see what happens. 

We spend so much time worrying about hypothetical futures that we forget to live in the present. And you know what? Most of the time, things work out way better than we imagine.

Even if it doesn't turn out exactly how you planned, you'll still learn something. You'll gain experience, you'll build resilience, and you'll be one step closer to figuring out what does work.

#videographerlife #videomarketingforbusiness #smallbusinessowner #smallbusinesssupportingsmallbusiness #michigansmallbusiness #videoshooting #inspiredmarketing #videographerforhire
Real Talk👇 I wish more people knew that videos Real Talk👇

I wish more people knew that videos are SO much more than just TikTok dances and Instagram reels! 😅  Don't get me wrong, social media is powerful, but you're seriously missing out if that's the ONLY place your videos live.

Here's where you can put your videos effectively:

🎀 Homepages, product pages, "About Us" sections – video adds engagement and personality on your website.
🎀 Boost conversion rates with compelling explainer or demo videos on your landing pages.
🎀 Embed or link to videos to grab attention and drive clicks to your emails.
🎀 Keep your audience engaged with dynamic video content during your presentations/webinars.
🎀 Teach and demonstrate with video on your online courses for better learning outcomes.
🎀 Video podcasts are on the rise! (e.g. Spotify/Apple Music)
🎀 Display eye-catching videos in physical locations.
🎀 Use video for employee onboarding and updates.
🎀 Create video FAQs and troubleshooting guides.

Where would you love to see more videos used? 

#videomarketingforbusiness #videographers #videographerlife #videomarketingtips #videotips #digitalmarketingforbusiness #digitalmarketingtips #onlinemarketing #socialmediavideo
So, you wanna know the real us? Knowing who you'r So, you wanna know the real us?

Knowing who you're working with is super important, especially when it comes to capturing your vision on video. We've put together 5 fun facts about us, not just to break the ice, but to show you what makes us tick – both as people and as your potential videography team. 

We believe in building genuine connections with our clients. Because at the end of the day, it's about more than just a video, it's about telling your story authentically.

Ready to get to know us even better and discuss how we can bring your vision to life? Slide us a DM, and let's chat!

#inspiredmarketing #gettoknowus #aboutus #inspiredvideomarketingteam #funfacts #videomarketingforbusiness
T-minus 50 minutes! Japan here we come. 😎🎌#j T-minus 50 minutes! Japan here we come. 😎🎌#japanbound #traveltheworld #letsgo

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