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video marketing

katie is on the job site with a video camera in her hand and she is smiling

Video Marketing and Efficiency

Construction Wisdom I learned a very valuable lesson while working for my dad’s swimming pool company. While the muscles I gained picking up 94 pound bags of Portland cement gave me feelings of confidence, and the tolerance for being sweaty/dirty/hot gave me a “get ‘er done” attitude, if you’d asked me what’s the biggest lesson …

Read moreVideo Marketing and Efficiency
cartoon katie with a bubble says What is Canva

Canva: Your New Marketing Best Friend (VIDEO)

I used to be overwhelmed with all the software and know-how I needed to run the visual content of my business. Enter Canva. I hardly open Photoshop anymore because of this app/website and I feel like my business has a much more defined brand now, even as I’m still exploring and figuring things out. With …

Read moreCanva: Your New Marketing Best Friend (VIDEO)
This is a picture of Katie looking into the distance with the words June Updates next to her

June Updates (VIDEO)

It’s been some time since I’ve made a video, and some SOME time since I’ve done so with any sort of consistency. But we’re back at it and have a lot planned. Not to say it’s all going to work out (in fact, I imagine most of it won’t!) but, what doesn’t work will provide …

Read moreJune Updates (VIDEO)
teal headphones, coffee a laptop and a sign that says "Things to do: Own today"

Consistency > Perfection with Video

I think it’s a common desire, the elusive “Being Discovered”. The thought goes, “If I put forth this ONE. PERFECT. THING. someone will see it and notice me. I will be whisked away into stardom and fame befitting my awesomeness.” I’m not here to crush all your dreams. There is always that CHANCE. And, there …

Read moreConsistency > Perfection with Video
This is a photo of a record player and record

I Want to add Music to my Videos – How Do I Do That? (iPhone/iPad)

I’ve gotten this question from enough business owners / solopreneurs that I think it’s worth writing a blog to address it. Now, with all of the technology out there, everyone seems to have their own system. Some of us edit on Macs. Some on PCs. Some film and edit on phones or tablets, which leads …

Read moreI Want to add Music to my Videos – How Do I Do That? (iPhone/iPad)

Don’t Make These 7 Drone Mistakes

After having my drone for a year now, I wouldn’t call myself an expert, but I’d call myself exactly what you might need if you were “about-to-buy-a-drone” / “just-bought-one-and-are-taking-it-out-of-the-package-right-now”. Unless you have a plethora of experience flying or using remote controlled vehicles, you will make lots of mistakes. Just don’t make the same dumb mistakes …

Read moreDon’t Make These 7 Drone Mistakes
Just me and muh dad

What does “User-Generated Content” Mean?

According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your …

Read moreWhat does “User-Generated Content” Mean?
I thought the stripes were fun

How-To Link your Instagram Account to your Facebook Business Page

As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out …

Read moreHow-To Link your Instagram Account to your Facebook Business Page
I gave a speech at the event Permission and here it is

Permission to Speak? Granted.

I am blessed to know so many amazing and inspirational people! One of them, Nick Suino of https://nicklaus-suino.com put on a kick-butt day-long event and asked me to speak. So I did! I come to the stage at 2:36 I talk a bit about my story and how asking “What’s the worst that can happen” …

Read morePermission to Speak? Granted.
This is a video film strip

Your Life is a Movie and You are the Editor

The Director may have the vision, and the Camera Operator may capture the shot, but it is the Editor who decides how the story flows, where the scenes appear, which shots gets seen and which don’t. We are all Editors – irrespective of whether we make videos for our selves/businesses or not, we are all …

Read moreYour Life is a Movie and You are the Editor
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Just finished up our shoot for this year's SOS fun Just finished up our shoot for this year's SOS fundraising video and we remembered we never shared a snippet from last year! 😲

#videomarketingforbusiness #videographer #videowork
Here are a few simple ways to use video right on y Here are a few simple ways to use video right on your site:

🎀 Add a short brand video to your homepage – Introduce who you are, what you do, and why it matters, in less than 90 seconds.

🎀 Use product or service explainer videos – Clear, visual breakdowns help people understand your offer faster (and say yes sooner).

🎀 Client testimonials on your About Us or Services page – Real voices build real trust. Bonus points if they're filmed casually and authentically.

🎀 Behind-the-scenes clips or founder stories – These add personality and help visitors feel more connected to you.

🎀 Small touches like these can turn a “nice” website into one that actually works for you—keeping people engaged, building trust, and nudging them closer to booking or buying.

Thinking of finally adding video to your site?

We’d love to help you bring that to life... no stress, no pressure, just a real convo about what could work best for your brand. 

Comment "VIDEO" and we'll send you the link to chat. 

#videomarketingforbusiness #videoformarketing #videomarketingstrategy #michiganvideographer
It's truly inspiring to see these young people sha It's truly inspiring to see these young people shaping the future with their voices and ideas. Every moment we captured shows the power of their dedication. So proud to play a small part in sharing their impact. You can help out too through the Washtenaw Housing Alliance!
Not everyone loves talking to the camera, and that Not everyone loves talking to the camera, and that’s totally okay!

But just because you’re not in front of the lens doesn’t mean you can’t show up for your audience in a powerful, creative way.

People don’t need to see your face to feel connected to your brand. What they really want is to understand who you are, what you do, and how you can help them. And that can be done in so many ways beyond just talking into your camera.

So if the idea of being on camera makes you cringe a little, try these instead:
 ✔️ Screen record and explain something helpful
 ✔️ Film your hands while doing your thing
 ✔️ Use animated content or templates
 ✔️ Add voiceovers to past footage or product clips
✔️ Show your space (people love a peek behind the scenes)
✔️ Share real client reviews right on screen

You don’t have to force video content that feels awkward. With the right approach, video can still work with your personality and not against it.

P.S. If you want help creating strategic, on-brand video content (that doesn’t require you to be a full-time performer), that’s literally what we do around here. 😌

Comment “VIDEO” below, and we'll send you the link to our booking page. 

#videomarketingforbusiness #videotips #michiganvideographer #socialmediamarketing #socialmediavideo
Making a video shouldn’t feel overwhelming. Tha Making a video shouldn’t feel overwhelming.

That’s why we keep things simple, smooth, and stress-free. 💆‍♀️

Wanna know how it works when you book with us?
 
Here’s exactly what happens when we work together (no gatekeeping here):
 
1. Book a Call: We'll have a Discovery Call to answer the deep questions, discuss your video goals and the best way to achieve them.
 
2. Pre-Production AKA Getting Ready: We'll sign the proposal, pay the deposit and schedule shooting date(s). You'll send over any relevant branding info.
 
3. Production AKA Film Day! We'll shoot on the shooting day. We will finally do the video portion of the work, yay!
 
4. Post-Production AKA Let's see those edits: We'll edit what we captured and share with you the magic. Any tweaks can be made and you're free to share your shiny new video(s) with your audience. Don't forget to tag us if you share it to your socials or give us a review!
 
We promise it’s not as scary as it sounds.
 
P.S. Our inbox is open when you're ready 👋

#videomarketingforbusiness #videographer #michigansmallbusiness #videowork
If you're a business owner trying to grow online a If you're a business owner trying to grow online and all you’re doing is chasing the latest audio or jumping on trends hoping they “stick”... this is your sign to pause. Breathe. And build a content foundation that actually moves the needle.

🎀 Video Testimonials - Social proof sells, especially when it’s delivered with emotion, voice, and a genuine smile. It’s one of the most powerful ways to convert a viewer into a buyer.

🎀 Behind-the-scenes - People buy from people they trust and BTS gives your audience an honest peek into your process, your personality, and your passion.

🎀 Educational / How-To Videos - Teach your audience something useful, relevant, or surprising and they’ll keep coming back. Value-driven content positions your brand as the go-to resource before they even book a call.

So the next time you're planning content, skip the pressure to go viral and focus on videos that actually support your business goals.

And if you need help filming, editing, or planning these kinds of videos that’s our genius zone.

Comment "VIDEO" and we'll send you the link to our booking page. Let's build content that works on purpose.

#businessgrowthstrategy #videomarketingforbusiness  #videographerlife #videowork #videotips
We had the pleasure of working with @verduscoautom We had the pleasure of working with @verduscoautomation to bring their story to life through video, showing who they are, what they do, and why they do it.
 
And it's now live on their website! We couldn’t be more excited to see it out in the world!

Full video is now live on their website! If you’re curious and want to check it out, just comment VIDEO and we’ll directly send the link to you.
 
AND If you're ready to create powerful video content that actually moves the needle for your business, let's talk ✨
Working with Raul and @verduscoautomation on this Working with Raul and @verduscoautomation on this project really got me thinking about a lot of things. 

Every time I see Raul he's got some new technology or AI strategy to share. A lot of what his company does is over my head, but I'm so grateful there are companies like him out there that do what he does!

#aiforbusiness #videomarketingforbusiness #videographerlife #lifeonset #behindthescenes
Here’s what most people don’t see (but probabl Here’s what most people don’t see (but probably should):
 
👉 A 15-second video can take 3 hours (or more) to shoot. It’s not just point-and-shoot - it’s lighting, sound, angles, direction, intention, and getting it to feel right.

👉 Sometimes, I’ll choose message over perfection. A perfect video that says nothing won’t move people.

👉 Long-form isn’t killing attention spans. Bad storytelling is. If the story is strong, people will watch the whole thing. (K-pop Demon Hunters anyone???)

👉 I spend more time editing videos than marketing myself (thank Hanna for that 😉).

👉 I charge for value, not just my time. Because you're not just paying for a camera, you’re investing in expertise, strategy, direction, and results.

👉 And yes, I still get nervous before big shoots. Every. Single. Time. But I always show up and deliver what your story deserves.
 
This work isn’t just about creating “cool videos.” It’s about telling stories that move people, connect with your audience, and support your business with purpose.
 
If you’re ready to stop winging your content and start showing up with clarity, confidence, and scroll-stopping visuals, shoot us a DM.
 
We’ll make something that actually works for you.

#videomarketingforbusiness #michiganvideographer #videographerlife #videoshooting #videoproductions

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Ready to roll cameras in August. Get in touch to book your shoot.