2025 is here! Can you believe it yet?
While we're still figuring out our New Year's resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay.
According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. This trend is only going to accelerate in 2025.
So, then, what can we expect from video marketing in 2025?
Hanna and Katie had a pow-wow and here's what we think:
1. Short-Form Video Series Getting Bigger
Short-form videos aren't just fleeting moments anymore. Brands are starting to connect these short clips into captivating micro-series. Imagine a 30-second teaser that leads to a series of follow-up videos, each adding a new layer to the story.
This “micro-series” approach allows you to tell more complex stories in bite-sized chunks, keeping your audience hooked. We predict that this will continue into 2025.
2. AI-Powered Video Creation
I’m not coming in here to say that the human touch is irrelevant, but AI tools keep getting better and there are more and more for each part in the video-making process. In 2025, we see this continuing to expand where the most limiting factor is going to be knowing how to use the tools to get the results you’re looking for.
From idea-generation and script-writing to filming and editing, it’s not science fiction anymore. While people are figuring this out, I anticipate seeing some clear examples where AI is being used poorly, but as everything gets better, there will be times we won’t be able to tell when it’s being used at all.
3. SEO for Videos will Still Be Important
While short-form videos are all the rage, don't forget about the power of SEO (Search Engine Optimization if you're just joining the internet and onine marketing game). Making your videos easy to find on search engines is crucial for increasing views. Here are a few tips:
- Keyword Optimization: Use relevant keywords in your video titles, descriptions, and tags.
- Video Sitemaps: Submit a video sitemap to search engines to help them index your videos.
- Platform-Specific Strategies:
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- YouTube: Use eye-catching thumbnails and optimize your video descriptions.
- Instagram: Write engaging captions and use relevant hashtags.
- TikTok: Leverage trending sounds, keywords, and hashtags to reach a wider audience.
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4. Longer-Form Vertical Video Takes Center Stage
Instagram & Facebook Reels and YouTube Shorts are letting us make longer videos. It's a whole new world! Now we can explore topics in more detail, weave intricate narratives, and play with different video styles.
So what does this mean? With longer vertical videos, it’ll be much the same as when horizontal videos were the rage. What changes though, is the format creators are filming in.
You can create and watch in-depth tutorials, captivating documentaries, and engaging vlogs without ever turning your phone… (Katie here saying this is a trend I am NOT in favor of. My expectations are that if the video is vertical, it’s going to be quick and punchy with a fast setup and resolution. When I sit down to watch a horizontal video my expectation is for the content to take its time and I have more patience for the slower pace. But. Reality and Video Marketing Trends are what they are and we adapt!)
5. Shoppable Videos are a Game Changer for E-commerce
Imagine watching a video and being able to purchase products directly from it. Yep, that’s right, you CAN apparently click on products, learn more about them, and make purchases directly from the video.
This eliminates the need to navigate to a separate product page, making the shopping process more efficient and convenient! By making it easier for customers to purchase products, brands can drive more revenue. How cool is that?
6. Video Podcasting is the next big thing
As you saw in the above graphic, 30% of marketers are using or interested in using podcast marketing in their strategy and it’s easy to see why! Video Podcasts are wonderfully efficient.
Does anyone remember the Christmas kid’s book, “Mr Willowby’s Christmas Tree”? The humans cut off the top of their tree to make it fit in their home and toss out the top, where it’s picked up by some animals who bring it to their home but need to cut off the top which is picked up by yet smaller animals etc etc. One tree becomes a centerpiece for many animal families.
Video podcasts give you SO much more to work with. The full video-podcast is shareable on websites like Youtube, the audio is shareable on Spotify/Apple Podcasts etc. Then smaller videos can be made as FAQs or topic videos for your website or social pages or blogs and smaller chunks are shareable as Shorts and Reels and sound-bites.
We’re seeing it now and we bet it’ll continue to grow.
So there we go!
Imagine watching a video and being able to purchase products directly from it. Yep, that’s right, you CAN apparently click on products, learn more about them, and make purchases directly from the video.
This eliminates the need to navigate to a separate product page, making the shopping process more efficient and convenient! By making it easier for customers to purchase products, brands can drive more revenue. How cool is that?
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