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Can I See What Ads People are Running on Facebook? Yes, yes you can.
It feels like I’m spying every time I check out whether or not a company is running ads on Facebook. What are your thoughts? Somehow you found your way onto this blog, before you knew it was possible, did it feel like cheating to you? Because really, we can look at what our “competitor” is doing and copy her.(I put “competitor” in quotes because according to Wallace Wattles, we must move from the competitive to the creative, and I’d agree!) Swipe and Deploy IS a big strategy in the Marketing sphere. You see what is working for someone who has some similarity to you, and then you do your version…
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Is Your Blog Thumbnail Consistently not Showing up on Facebook? (video)
Is your blog thumbnail consistently not showing up on Facebook? Doesn’t that suck???? I let this problem go on for faaaaaaar too long. There was a period where I was very afraid of my own ignorance, and thought I could ignore what I didn’t know. Wow, was I silly! Jump to 1:30 for your solution! The first minute and a half is for those who aren’t sure if this is the problem they’re having or if it’s something else. If this doesn’t work for you, I do mention another solution at 4:02. And I would recommend checking out some other blogs or videos like these ones: This is what it…
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How-To Link your Instagram Account to your Facebook Business Page
As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out there to help make the process easier, but it’s hard to not drown in all the apps or in the various learning curves. Plus, a lot of the high-functionality ones cost precious dough. Thankfully, there are little shortcuts. And many types of content that would be good on Instagram are also good on Facebook (think…
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How-to download a video you own from Facebook (video)
Ever post a video to Facebook, forget where it is on your devices and now want to put it somewhere else? If the video is yours, it’s super easy to re-download it! (This includes Facebook Lives you did but forgot to save) Stay Inspired! Katie
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If you can’t share a post from your Personal Facebook Page to your Business Facebook Page on Mobile – DO THIS! (video)
I went live at Dragoncon for my Vlogs On Saturdays – but couldn’t share the live to my business page! Grrrrr… Something to do with “Facebook Business Manager” and their dumb defaults. 🙁 But! thanks to Kayla Crosby though, I was able to fix this, and now can share all I want! If you have this problem and want to fix it – here’s the answer! Tutorial starts at 1:00! Otherwise I’m explaining what this problem is and why it is troublesome. Stay inspired friends! Katie
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How-to add captions to Facebook videos THE EASY WAY (video)
In 2016, Digiday reported that 85% of Facebook video is watched without sound. Insert captions! You’ve watched plenty of videos with captions. Some of them you can choose to put on, some of them are a part of the video file itself, and some of them automatically appear like when you are scrolling your news feed on Facebook. This video will show you how to put the ones onto your facebook videos in the EASIEST MANNER. (Because as mentioned, there ARE other ways but they are more difficult and take longer). Hope this helps!
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Do this one simple thing to increase engagement in your marketing
This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) One of the best ways to increase engagement in your marketing is to… feature other people. One of my BEST performing videos on Facebook was this one: Everyone who made their way into the video shared and tagged themselves. Any time you can interview someone (and let them know where the content is posted so…
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Business, Facebook, Marketing, Social Media Tips, Video Marketing 101, Video Marketing Tips, YouTube
PLEASE DEAR GOD choose “Custom Thumbnail”
A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see a video as when you are scrolling on your screen. If you’ve spent ANY time on the internet interacting with videos, you might have noticed that sometimes, this cover image NEVER even appears in the video. Back in the day, this confused me. I’d be waiting for the introduction picture to flash because back in…
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When you want to change your Facebook Business Page’s URL, do this.
Do you know what shows up in YOUR Facebook Business Page URL? Is it your business? Or is it whatever Facebook set as a default? You CAN change your business link. Happy #TutorialTuesday everyone! If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom URL? Basically your URL or Username is what comes after the www.Facebook.com/ part to let the computer know which page we’re looking at. Especially if you’re going to put your link somewhere for people to see it and type it in it’s important to have a custom URL to make it easy and pretty. Which…
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5 things to Consider Adding to your Videos while Uploading
Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed without sound. For a bit of extra effort, there is a surefire way to increase…
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