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Social media marketing

What I Now Know About Video Marketing After 8 Years

Eight years. Eight years of navigating the ever-evolving landscape of video marketing.  It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize …

Read moreWhat I Now Know About Video Marketing After 8 Years
Reels vs. TikTok vs. YouTube Shorts Banner

Reels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?

The internet's IN LOVE with short videos, and it's hard to ignore the phenomenon that has taken over our screens. You can't scroll for long without seeing one. The big question is, with Reels, TikTok, and YouTube Shorts all out there, how do you pick the best platform for your business's videos? Let’s figure out …

Read moreReels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?
There's a thumbs up next to a cool coffee video still and a thumbs down next to a dog post

Don’t do THIS with your Social Media Videos

I see this mistake made with business's social media video posts.
And their photo and text posts too. Don't do this!

Read moreDon’t do THIS with your Social Media Videos
There are polka dots on a pink background and it says how to make a thumbnail on canva gary see inspired

Canva Makes Video Thumbnails EASY

Ever played with Canva? Let's make a simple video thumbnail to begin! Gary Vee inspired this one.

Read moreCanva Makes Video Thumbnails EASY

How-To: Tag Your Personal Friends on Your Business Facebook Page

Recently I uploaded a bunch of photos of some great people to my business facebook page. I wanted to tag the people in the photos and… found out I couldn’t. As my business page my friends did not show up. As my personal page, I couldn’t even tag. Thankfully a quick jaunt into “Settings” solved …

Read moreHow-To: Tag Your Personal Friends on Your Business Facebook Page

How-to Create a Facebook Business Page 2019

A while back I posted the tutorial about linking your Instagram to your Facebook – I had needed an un-linked set of accounts so I could show that. In order to do that, I needed to create a facebook business page for my Princess Katie’s Ponies (feel free to laugh. 😉 ) and I figured, …

Read moreHow-to Create a Facebook Business Page 2019
I thought the stripes were fun

How-To Link your Instagram Account to your Facebook Business Page

As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out …

Read moreHow-To Link your Instagram Account to your Facebook Business Page
Gosh this problem frustrated me

If you can’t share a post from your Personal Facebook Page to your Business Facebook Page on Mobile – DO THIS! (video)

I went live at Dragoncon for my Vlogs On Saturdays – but couldn’t share the live to my business page! Grrrrr… Something to do with “Facebook Business Manager” and their dumb defaults. 🙁 But! thanks to Kayla Crosby though, I was able to fix this, and now can share all I want! If you have …

Read moreIf you can’t share a post from your Personal Facebook Page to your Business Facebook Page on Mobile – DO THIS! (video)
There are so many places to put videos nowadays...

4 Ways to Post Videos to Instagram and How To Do Them (video)

I got asked a question about posting videos to Instagram. It was about that vague- I mean, there are FOUR main ways to post videos to Instagram, which way did they mean?   In true Katie-style, when the choice is “big” or “home” we choose big. SO. Here are the four ways to post videos …

Read more4 Ways to Post Videos to Instagram and How To Do Them (video)
Isn't it pretty??

Video Marketing Inspiration: Create a space you love

“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured  (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at …

Read moreVideo Marketing Inspiration: Create a space you love
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We love working with @feltedskystudio ! We've been We love working with @feltedskystudio ! We've been busy capturing their 'Needle Felting Joy' tutorials, the subscription of which is LAUNCHED! 

Are you looking for a new hobby that is one part therapeutic, one part creative and all parts stabby? 🤔

#tutorialvideo #videomarketingforbusiness #videoforbusiness #smallbusinessmichigan #michiganvideographer #inspiredmarketing #videographerforhire
Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire
Well, this photoshoot with @michiganseogroup felt Well, this photoshoot with @michiganseogroup felt more like a hangout than work! Such a fun and talented team. 💞 Love you guys!! 

#teamphotoshoot #brandingshoot #videoforbusiness #videomarketingforbusiness #michiganvideographer
Ouch. That's uncomfortable. 😬 If you're not us Ouch. That's uncomfortable. 😬

If you're not using video to showcase your business, you're missing out on a huge opportunity to connect with potential customers and grow your brand. People are scrolling faster than ever, and if you're not popping up with something engaging and moving, you're just a thumb-swipe away from being forgotten.

Plus let's be real, watching a quick video is way easier than reading a novel-length post. 

So, if you're ready to ditch the digital dinosaur act and actually get your business seen, comment "VIDEO" below and let's get you started. No more excuses, just straight up, fun, and engaging video content.
Yeah, you read that right. 53 TIMES!   We dove in Yeah, you read that right. 53 TIMES!
 
We dove into a fascinating article that broke down the numbers, and it's pretty mind-blowing.
 
So, why is video so effective? Well, Google loves engaging content. Videos keep people on your website longer, signaling to Google that your site is valuable and relevant.
 
In fact, videos can increase your website's conversion rates by up to 80%! That's because they build trust, showcase your products or services in action, and tell your brand story in a way that resonates.
 
Do you want that kind of impact for your website?
 
We're here to help you leverage the power of video 😉 Comment VIDEO and we'll send you the link to our booking page.

#videomarketingforbusiness #websitevideo #michiganvideographer #videoforbusiness #websiteranking #googleranking #videomarketingexpert
Honestly, sometimes you just gotta DO THE THING. Honestly, sometimes you just gotta DO THE THING. 

No overthinking, no second-guessing, do it and see what happens. 

We spend so much time worrying about hypothetical futures that we forget to live in the present. And you know what? Most of the time, things work out way better than we imagine.

Even if it doesn't turn out exactly how you planned, you'll still learn something. You'll gain experience, you'll build resilience, and you'll be one step closer to figuring out what does work.

#videographerlife #videomarketingforbusiness #smallbusinessowner #smallbusinesssupportingsmallbusiness #michigansmallbusiness #videoshooting #inspiredmarketing #videographerforhire
Real Talk👇 I wish more people knew that videos Real Talk👇

I wish more people knew that videos are SO much more than just TikTok dances and Instagram reels! 😅  Don't get me wrong, social media is powerful, but you're seriously missing out if that's the ONLY place your videos live.

Here's where you can put your videos effectively:

🎀 Homepages, product pages, "About Us" sections – video adds engagement and personality on your website.
🎀 Boost conversion rates with compelling explainer or demo videos on your landing pages.
🎀 Embed or link to videos to grab attention and drive clicks to your emails.
🎀 Keep your audience engaged with dynamic video content during your presentations/webinars.
🎀 Teach and demonstrate with video on your online courses for better learning outcomes.
🎀 Video podcasts are on the rise! (e.g. Spotify/Apple Music)
🎀 Display eye-catching videos in physical locations.
🎀 Use video for employee onboarding and updates.
🎀 Create video FAQs and troubleshooting guides.

Where would you love to see more videos used? 

#videomarketingforbusiness #videographers #videographerlife #videomarketingtips #videotips #digitalmarketingforbusiness #digitalmarketingtips #onlinemarketing #socialmediavideo
So, you wanna know the real us? Knowing who you'r So, you wanna know the real us?

Knowing who you're working with is super important, especially when it comes to capturing your vision on video. We've put together 5 fun facts about us, not just to break the ice, but to show you what makes us tick – both as people and as your potential videography team. 

We believe in building genuine connections with our clients. Because at the end of the day, it's about more than just a video, it's about telling your story authentically.

Ready to get to know us even better and discuss how we can bring your vision to life? Slide us a DM, and let's chat!

#inspiredmarketing #gettoknowus #aboutus #inspiredvideomarketingteam #funfacts #videomarketingforbusiness

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