You’ve got happy clients. You’ve delivered great results. But when it comes to converting curious viewers into buyers… screenshots and star ratings will only take you so far. In marketing, there’s one golden rule: people trust people. Social proof is everything and there’s one marketing tool that turns trust into action faster than almost anything …
Eight years. Eight years of navigating the ever-evolving landscape of video marketing. It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize …
The internet's IN LOVE with short videos, and it's hard to ignore the phenomenon that has taken over our screens. You can't scroll for long without seeing one. The big question is, with Reels, TikTok, and YouTube Shorts all out there, how do you pick the best platform for your business's videos? Let’s figure out …
I see this mistake made with business's social media video posts.
And their photo and text posts too. Don't do this!
Ever played with Canva? Let's make a simple video thumbnail to begin! Gary Vee inspired this one.
Recently I uploaded a bunch of photos of some great people to my business facebook page. I wanted to tag the people in the photos and… found out I couldn’t. As my business page my friends did not show up. As my personal page, I couldn’t even tag. Thankfully a quick jaunt into “Settings” solved …
A while back I posted the tutorial about linking your Instagram to your Facebook – I had needed an un-linked set of accounts so I could show that. In order to do that, I needed to create a facebook business page for my Princess Katie’s Ponies (feel free to laugh. 😉 ) and I figured, …
As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out …
I went live at Dragoncon for my Vlogs On Saturdays – but couldn’t share the live to my business page! Grrrrr… Something to do with “Facebook Business Manager” and their dumb defaults. 🙁 But! thanks to Kayla Crosby though, I was able to fix this, and now can share all I want! If you have …
I got asked a question about posting videos to Instagram. It was about that vague- I mean, there are FOUR main ways to post videos to Instagram, which way did they mean? In true Katie-style, when the choice is “big” or “home” we choose big. SO. Here are the four ways to post videos …
