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Social media marketing

Gosh this problem frustrated me

If you can’t share a post from your Personal Facebook Page to your Business Facebook Page on Mobile – DO THIS! (video)

I went live at Dragoncon for my Vlogs On Saturdays – but couldn’t share the live to my business page! Grrrrr… Something to do with “Facebook Business Manager” and their dumb defaults. šŸ™ But! thanks to Kayla Crosby though, I was able to fix this, and now can share all I want! If you have …

Read moreIf you can’t share a post from your Personal Facebook Page to your Business Facebook Page on Mobile – DO THIS! (video)
There are so many places to put videos nowadays...

4 Ways to Post Videos to Instagram and How To Do Them (video)

I got asked a question about posting videos to Instagram. It was about that vague- I mean, there are FOUR main ways to post videos to Instagram, which way did they mean?   In true Katie-style, when the choice is “big” or “home” we choose big. SO. Here are the four ways to post videos …

Read more4 Ways to Post Videos to Instagram and How To Do Them (video)
Isn't it pretty??

Video Marketing Inspiration: Create a space you love

ā€œI don’t want to do a video, my space is a messā€ I get this a lot. And I get it! I look back on old videos where I ā€œJust did itā€ because I was being pressuredĀ  (Hi Sandi. šŸ˜‰ ) and while it was good to get the video out there, I cringe at …

Read moreVideo Marketing Inspiration: Create a space you love
What face am I making?

How-to add captions to Facebook videos THE EASY WAY (video)

  In 2016, Digiday reported that 85% of Facebook video is watched without sound. Insert captions!   You’ve watched plenty of videos with captions. Some of them you can choose to put on, some of them are a part of the video file itself, and some of them automatically appear like when you are scrolling …

Read moreHow-to add captions to Facebook videos THE EASY WAY (video)
I don't know why but I love this pic - thanks hubby!

What does the “Inspired” stand for in “Inspired Video Marketing”?

“A moment’s insight is sometimes worth a life’s experienceā€ – Oliver Wendell Holmes, Sr The day I woke up and was to meet with my resident agent to sign my business LLC, I had no idea what my business would be called. For the past 2 or 3 years, I had been working part-time doing …

Read moreWhat does the “Inspired” stand for in “Inspired Video Marketing”?
It's a phone and a folder - gasp!

Do this one simple thing to increase engagement in your marketing

This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) …

Read moreDo this one simple thing to increase engagement in your marketing

PLEASE DEAR GOD choose “Custom Thumbnail”

A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see …

Read morePLEASE DEAR GOD choose “Custom Thumbnail”
This was so cool to see!

Have you ever wondered where concrete comes from?

I’ve been working a lot with Legendary Escapes and the Ask the Pool Guy brands. I was super pumped when they asked me if we could do this! Take a sneak peek into the behind the scenes of a concrete plant and where concrete comes from in this video. Website of Guidobono Concrete Website of …

Read moreHave you ever wondered where concrete comes from?
photo by con karampelas on unsplash.com

When you want to change your Facebook Business Page’s URL, do this.

Do you know what shows up in YOUR Facebook Business Page URL?Ā Is it your business? Or is it whatever Facebook set as a default? You CAN change your business link. Happy #TutorialTuesday everyone! If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom …

Read moreWhen you want to change your Facebook Business Page’s URL, do this.

5 things to Consider Adding to your Videos while Uploading

Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps …

Read more5 things to Consider Adding to your Videos while Uploading
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Still love it though. Ask me again after I’ve expo Still love it though. Ask me again after I’ve exported everything.
It’s not about doing more, it’s doing things with It’s not about doing more, it’s doing things with a little more intention.
Ā 
If editing is the part that’s slowing you down or keeping things stuck, you don’t have to carry that on your own.
Ā 
We’re offering video editing services, send us a message, and we’ll help bring your content together.
It's almost pumpkin spice, apple cider and donuts It's almost pumpkin spice, apple cider and donuts season! šŸŽƒ
Ā 
It felt surreal to film for @spicerorchards as I grew up going to this Orchard. And while they knock it out of the park with their fall attractions, they're actually open year-round and have delicious treats and fun activities all year! (Christmas Train to see Santa anyone?)
Ā 
If you get a chance, go visit them for some pick-your-own and to see all the awesomeness they have going on there.
I get to learn from a LOT of different businesses I get to learn from a LOT of different businesses doing this job, and that’s probably one of my favorite things about it.
Ā 
Video marketing is a pretty broad term but for me, it means creating videos that businesses and nonprofits can actually use to share who they are, what they do and why it's important.
Ā 
Website videos, social media content, testimonials, services, products, events, behind the scenes... basically anything that helps people understand what you do and get a better feel for the people behind it.
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If you want to see a few examples of what I mean, comment VIDEO and we’ll happily send some over.
There’s something powerful about knowing exactly h There’s something powerful about knowing exactly how you want to show up.
Ā 
You're not trying to say everything to everyone, you're just being clear on who you’re talking to and what you want them to feel when they watch.
Ā 
When that part is solid, everything else just carries it further. That’s when video stops feeling like content and starts feeling like an extension of your brand.
I’ve spent years building a business I’m proud of I’ve spent years building a business I’m proud of and now I’m learning how to keep building it while raising someone I’m even prouder of.
Ā 
It’s not always perfectly balanced and I don’t think it needs to be. Some days work and motherhood just happen side by side. Like this.
It’s funny how the shortest videos can sometimes t It’s funny how the shortest videos can sometimes take the longest to get right. šŸ˜…

There’s a lot of thought that goes into making something feel simple, natural, and easy to watch. And that’s part of what I love about creating video.

Need some of those little 30-second videos for your own business? I’d be happy to make them! My DMs are always open.
Had some interesting company from this week-long s Had some interesting company from this week-long shoot.
Ā 
Big thank you to @feltedskystudio and #NeedleFeltingJoy for continuing to bring me back and trusting me with your videos. I always have such a good time creating with these guys, and apparently I get to expand my social circle while I’m at it. šŸ˜‚ Hanging with the spideys and @amykimballphotography is so fun!
It’s funny how easy it is to focus on the visible It’s funny how easy it is to focus on the visible parts of video - the gear, the edits, the posting.
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But most of the time, what actually makes something work isn’t the obvious stuff.
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It’s the thinking behind it, the intention, and the way everything connects.

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