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video marketing

It's a phone and a folder - gasp!

Do this one simple thing to increase engagement in your marketing

This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) …

Read moreDo this one simple thing to increase engagement in your marketing

What is my “Why”, and what is YOUR “Why”? (video)

Why do you do what you do? And the answer is not “for money”. At the core of it, WHY do you do… anything? Everything? What you’re doing? Here is my answer to that question. In case you were interested. 😉 Happy #VlogsonSaturdays y’all! Slowly but surely, I am getting on track and figuring out …

Read moreWhat is my “Why”, and what is YOUR “Why”? (video)

Thank you 2017, Hello 2018!

One year ago today I launched “Inspired Video Marketing” as my full time gig. (Okay FINE, hecklers, it wasn’t called “Inspired Video Marketing back then). I don’t remember what thoughts I had going into it. What I DO remember is that half of January 1, 2017 was spent on my bed, listening to an audiobook, …

Read moreThank you 2017, Hello 2018!

10 Legendary Lessons on Video Chronicling a Legendary Pool

    This summer has been a whopper! You all know that after having worked Pool Construction for 3 years while doing Video Marketing part time, I made the leap to video full time January 1 of this year. Somehow this summer I ended up marrying the two and have been chronicling the making of …

Read more10 Legendary Lessons on Video Chronicling a Legendary Pool

Katie’s Down and Dirty Guide to Clean Video on a Smart Phone

Many of us know that doing video is an important aspect to our social media strategy, but it just seems so hard and daunting! We may be able to present in front of a big group, but the thought of speaking alone to a camera is… well, scary. We think so because it’s an unknown; …

Read moreKatie’s Down and Dirty Guide to Clean Video on a Smart Phone

8 Great Resources for your Video Marketing Endeavors

I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my …

Read more8 Great Resources for your Video Marketing Endeavors

PLEASE DEAR GOD choose “Custom Thumbnail”

A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see …

Read morePLEASE DEAR GOD choose “Custom Thumbnail”
This was so cool to see!

Have you ever wondered where concrete comes from?

I’ve been working a lot with Legendary Escapes and the Ask the Pool Guy brands. I was super pumped when they asked me if we could do this! Take a sneak peek into the behind the scenes of a concrete plant and where concrete comes from in this video. Website of Guidobono Concrete Website of …

Read moreHave you ever wondered where concrete comes from?
How cute are we???

Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.

Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding. This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…” Some things in life are just synchronistic, and after …

Read moreGetting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.
Yup. There was music there.

Canton, Michigan Open House by Legendary Real Estate

This past weekend I showed up at an open house with my camera and this was the result. www.legendaryre.com

Read moreCanton, Michigan Open House by Legendary Real Estate
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And they've had their fundraiser!! Waiting for the And they've had their fundraiser!! Waiting for the lovely Lulu (the magical one who organizes it all) to get back from her vacay to tell me how it went. 🤞

#videomarketingforbusiness #behindthescenes #videographerlife #videoshoot #filmingday
Well, technically, yes. But what we really do is Well, technically, yes. 

But what we really do is hold space for vulnerability, witness triumphs and listen to incredible narratives that shape lives. 

Being a part of these milestones and hearing inspiring stories? That's a gift we're endlessly grateful for. 🙏 

#videographerlife #videoforbusiness #videomarketingservices #InspiredMarketing #behindthescenes #michiganbusiness
You might be making these mistakes without even re You might be making these mistakes without even realizing it! Swipe for a quick rundown on what not to do in your video marketing. What's your go-to video marketing tip?

If you're ready to launch successful video campaigns for your business, drop "VIDEO" in the comments below, and we'll send you the link to our discovery call page to discuss your project. 😊

#videomarketingservices #videomarketingtips #digitalmarketing101 #smallbusinessowner #smallbusinesssupportingsmallbusiness #smallbusinessmarketingtips
Okay okay, so... yes this has happened. BUT! But. Okay okay, so... yes this has happened. BUT! But. Um... 🥲

#videographerlife #videoforbusiness #behindthescenes🎬
We love working with @feltedskystudio ! We've been We love working with @feltedskystudio ! We've been busy capturing their 'Needle Felting Joy' tutorials, the subscription of which is LAUNCHED! 

Are you looking for a new hobby that is one part therapeutic, one part creative and all parts stabby? 🤔

#tutorialvideo #videomarketingforbusiness #videoforbusiness #smallbusinessmichigan #michiganvideographer #inspiredmarketing #videographerforhire
Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire
Well, this photoshoot with @michiganseogroup felt Well, this photoshoot with @michiganseogroup felt more like a hangout than work! Such a fun and talented team. 💞 Love you guys!! 

#teamphotoshoot #brandingshoot #videoforbusiness #videomarketingforbusiness #michiganvideographer
Ouch. That's uncomfortable. 😬 If you're not us Ouch. That's uncomfortable. 😬

If you're not using video to showcase your business, you're missing out on a huge opportunity to connect with potential customers and grow your brand. People are scrolling faster than ever, and if you're not popping up with something engaging and moving, you're just a thumb-swipe away from being forgotten.

Plus let's be real, watching a quick video is way easier than reading a novel-length post. 

So, if you're ready to ditch the digital dinosaur act and actually get your business seen, comment "VIDEO" below and let's get you started. No more excuses, just straight up, fun, and engaging video content.

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