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Just me and muh dad

What does “User-Generated Content” Mean?

According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your …

Read moreWhat does “User-Generated Content” Mean?
Hiring me is always a good idea. :)

Should I hire a videographer for my event?

It’s a difficult decision to decide if it’s worth the cost to hire a videographer for your event. In the effort of making things simpler, I made a flow chart! (Ooh! For the record, if you’re wondering about a photographer for your event, this flowchart works the same- just exchange for the right lingo.) I’ve …

Read moreShould I hire a videographer for my event?
Isn't it pretty??

Video Marketing Inspiration: Create a space you love

“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured  (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at …

Read moreVideo Marketing Inspiration: Create a space you love
I don't know why but I love this pic - thanks hubby!

What does the “Inspired” stand for in “Inspired Video Marketing”?

“A moment’s insight is sometimes worth a life’s experience” – Oliver Wendell Holmes, Sr The day I woke up and was to meet with my resident agent to sign my business LLC, I had no idea what my business would be called. For the past 2 or 3 years, I had been working part-time doing …

Read moreWhat does the “Inspired” stand for in “Inspired Video Marketing”?
Photo by Joaynna Cook

Living Legendary – the Pirate Pool Premiere recap

Two weeks ago brought a whirlwind of a day fraught with nerves and technological issues but also love and support. Two weeks ago we had a Red Carpet Movie Premiere at the Historic Howell Theatre showcasing “Living Legendary: The Making of the Pirate Pool”. Which happens to be a full-length feature that I created. (Wow, …

Read moreLiving Legendary – the Pirate Pool Premiere recap
You think he's hot?

10 Resources to keep you “Inspired” in life and business

After a chat with a fun and quicky realtor James Bruney (if this doesn’t feel quirky – just you wait. ;-P He’s got some big ideas in store! ) We discussed many of the resources that inspire us – and I realized a lot of these people have become integral to my daily life – …

Read more10 Resources to keep you “Inspired” in life and business
It's a phone and a folder - gasp!

Do this one simple thing to increase engagement in your marketing

This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) …

Read moreDo this one simple thing to increase engagement in your marketing

10 Legendary Lessons on Video Chronicling a Legendary Pool

    This summer has been a whopper! You all know that after having worked Pool Construction for 3 years while doing Video Marketing part time, I made the leap to video full time January 1 of this year. Somehow this summer I ended up marrying the two and have been chronicling the making of …

Read more10 Legendary Lessons on Video Chronicling a Legendary Pool

What is Vlogging? (VIDEO)

So you don’t have to watch me ramble for 2 1/2 minutes, vlogging is just a video blog. Instead of reading the content, you are watching it. Most vlogs take place using a computer webcam or in a situation that LOOKS like a computer’s webcam, but sometimes the person is on site, narrating something. You’ll …

Read moreWhat is Vlogging? (VIDEO)

PLEASE DEAR GOD choose “Custom Thumbnail”

A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see …

Read morePLEASE DEAR GOD choose “Custom Thumbnail”
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Do you notice how some things are just easier to f Do you notice how some things are just easier to feel when you see them?

That’s the power of video marketing. It gives your audience an experience instead of just information. It’s the difference between telling someone what you do… and helping them connect with it.

If you’ve been thinking about showing up more intentionally with video, we’d love to help you bring that vision to life or you can watch the whole presentation I did on Youtube! 

Comment VIDEO and I'll send you the youtube link 🥰
It’s all fun and games until you open the timeline It’s all fun and games until you open the timeline.
If you need someone to handle the chaos for you, hey, I’m right here. 😉
It feels like every time we blink, social media de It feels like every time we blink, social media decides to reinvent itself again.
 
When you actually understand where things are heading, creating content gets way less overwhelming. You can stop guessing, stop scrambling, and start building videos that actually meet people where they are, not where the apps were two years ago.
 
If you’re feeling the “okay… so what do I do next?” moment after reading this... don’t worry, you don’t have to figure it out alone.
 
Our DM's are always open 😊

#marketingtips #videomarketing2025 #videomarketingforbusiness
We talk a lot about the impact of video… but the t We talk a lot about the impact of video… but the truth is, I’ve seen it change things in ways that still blow me away.
 
When people connect with a story, they take action.
They donate. They buy. They show up. They believe. That’s the magic of a well-told, well-crafted video.
 
It moves people. It creates momentum. It opens doors that didn’t exist before.
 
And if you’ve ever wondered whether video could actually make a difference for your business or mission… consider this your gentle reminder that it absolutely can.

#videomarketingforbusiness #marketing2025 #marketingtalk
This time of year always makes me pause a little l This time of year always makes me pause a little longer and appreciate the people and moments that shaped this season. 

Every project reminded me why I love what I do. Every business owner who showed up with courage reminded me why this work matters. And every creative I crossed paths with reminded me that this journey is a whole lot sweeter when shared.

I’m grateful for the growth, the unexpected lessons, the community around me, and the heart behind every story I get to capture.

From the IVM team, Happy Thanksgiving.
We’re so thankful for you. 💛
The end of the year is one of the best times to re The end of the year is one of the best times to refresh your content, show up intentionally, and get ahead of the new-year rush.

If you’ve been thinking about updating your videos or finally making some... this is your sign.

I still have a few slots open so if your business is ready for a little visibility boost, let’s make some magic happen.

DMs are open 💛
One week your content is thriving, the next week i One week your content is thriving, the next week it’s like the algorithm forgot you exist.
 
So we've put together a little deep dive into what’s actually happening in the advertising world right now, the real shifts influencing how people discover, trust, and buy from brands.
 
Some of these trends might surprise you… and a few might explain why your recent posts didn’t hit the way they used to 👀
 
If all of this sparks ideas (or a tiny panic 😅), I’m always here to help you turn it into video content that actually gets seen.
 
Just send me a DM. ♥️

#marketingtrends #advertisingtips #videomarketingforbusiness #contentmarketingstrategy
Just blowing bubbles… and reminding you that 88% o Just blowing bubbles… and reminding you that 88% of marketers are getting real ROI from video.
 
So what does that mean? It means video works. Like, really works. It helps people connect with your story, trust your brand, and remember what you do.
 
That’s why I love helping businesses bring their stories to life through video because when your message feels real, people pay attention.
 
Let’s make something you’ll be proud to post. Our DM's are always open 😊

#videomarketingforbusiness #socialmediavideos #michiganvideographer #videographerlife
When people think about video, they often picture When people think about video, they often picture the camera, the lights, the behind-the-scenes action, but what really happens goes so much deeper than that.
 
Every shoot starts with understanding you. Your story, your goals, and the message you want people to remember.
 
So when you invest in video, you’re not just paying for a camera and an edit, you’re investing in the heart behind your story and the creative vision that brings it to life. 💛
 
If you’re ready to show the world who you are, we’d love to help you tell your story in a way that’s real, intentional, and unforgettable.
 
 
#videographerlife #videomarketingforbusiness #videoforbusiness #iaminspired

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Ready to roll cameras in December! Get in touch to book your shoot.