• Branding,  Business,  Facebook,  Marketing,  Social Media Tips

    Do this one simple thing to increase engagement in your marketing

    This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) One of the best ways to increase engagement in your marketing is to… feature other people. One of my BEST performing videos on Facebook was this one: Everyone who made their way into the video shared and tagged themselves. Any time you can interview someone (and let them know where the content is posted so…

  • Marketing,  Social Media Tips,  Uncategorized,  Video Marketing 101,  Video Marketing Tips

    Katie’s Down and Dirty Guide to Clean Video on a Smart Phone

    Many of us know that doing video is an important aspect to our social media strategy, but it just seems so hard and daunting! We may be able to present in front of a big group, but the thought of speaking alone to a camera is… well, scary. We think so because it’s an unknown; we don’t know how to take good video, we worry about needing to edit it etc etc… Not to fear! It’s easier than you think! Check the lighting. By a window will most likely give you your best and easiest light. Check the sound. Do you hear anything in the background? Is there a lot…

  • Business,  Facebook,  Marketing,  Social Media Tips,  Video Marketing 101,  Video Marketing Tips,  YouTube

    PLEASE DEAR GOD choose “Custom Thumbnail”

    A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see a video as when you are scrolling on your screen. If you’ve spent ANY time on the internet interacting with videos, you might have noticed that sometimes, this cover image  NEVER even appears in the video. Back in the day, this confused me. I’d be waiting for the introduction picture to flash because back in…

  • Business,  Facebook,  Marketing,  Social Media Tips,  Tutorials

    When you want to change your Facebook Business Page’s URL, do this.

    Happy #TutorialTuesday everyone! If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom URL? Basically your URL or Username is what comes after the www.Facebook.com/ part to let the computer know which page we’re looking at. Especially if you’re going to put your link somewhere for people to see it and type it in it’s important to have a custom URL to make it easy and pretty. No one wants to see or type in Facebook.com/wszYlk3jyp2. Just watch this video and change your link to whatever you’d like! (as long as it’s available of course. 😉 )

  • Marketing,  Social Media Tips,  Video Marketing 101,  Video Marketing Tips

    5 things to Consider Adding to your Videos while Uploading

    Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed  without sound. For a bit of extra effort, there is a surefire way to increase…

  • Business,  Marketing,  Philosophy,  Social Media Tips

    I want you to COMMIT

    We’re over a week into 2017, how are we all doing on our New Year’s Resolutions? For me, I’ve meditated 7 out of the 8 days in 2017. I tell ya, that one day is going to haunt me as I round out 2017 with 364 days of meditation, but whatever. It’s not about beating ourselves up over our mistakes, it’s about resolving to do better, and doing so. Then taking pride in our victories. Really, I don’t care what your specific resolutions are for this year. What I really want out of you is COMMITMENT. Are you committed to what you do? If you are, I want to SEE…

  • Social Media Tips,  Video Marketing 101,  Video Marketing Tips

    NEWSFLASH! Your video doesn’t need to go viral to work

    We refrain from posting our videos because we wonder, “Who would watch this?” “No one will share this.” “What if my video only gets 10 views?” All valid concerns… if misguided. You’re right! You probably will not get shares on every video, especially if you’re doing it yourself. AND, yes, some of those videos will have minimum views, BUT that’s okay. Because you know what? You don’t need THE WORLD to watch your video and you don’t need EVERY VIDEO to reach the world. Sometimes, all it takes is one. This video (above) had around 12 views (it still has less 200) when the RIGHT couple saw it.  (below) In this…

  • Social Media Tips,  Video Marketing 101,  Video Marketing Tips

    Are you using Video Marketing? You’ll want to start after reading these 10 statistics.

    After looking at A LOT of video statistics… I believe these are the most compelling. If you are doing video marketing- good job! I’m sure you have found it to be awesome and could give sway to some of these numbers. If you’re not, read through this list and I’ll see you on YouTube soon. 😉 1. Dr. James McQuivey, a Forrester researcher, estimates that one minute of video is equal to 1.8 million words. One. Point. Eight. Million. Why say in 1,000 words, or in 1 picture when you can say it in an equivalent of 1.8 million words with a video that captures you, your company and your…