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Thank you 2017, Hello 2018!
One year ago today I launched “Inspired Video Marketing” as my full time gig. (Okay FINE, hecklers, it wasn’t called “Inspired Video Marketing back then). I don’t remember what thoughts I had going into it. What I DO remember is that half of January 1, 2017 was spent on my bed, listening to an audiobook, wondering what the heck I had done in quitting my full time job to pursue video marketing. I remember being scared, I remember needing to go through the “What’s the worst that can happen?” exercise. I also remember being hopeful. We all dream of doing that one thing, of not being beholden to someone else,…
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10 Legendary Lessons on Video Chronicling a Legendary Pool
This summer has been a whopper! You all know that after having worked Pool Construction for 3 years while doing Video Marketing part time, I made the leap to video full time January 1 of this year. Somehow this summer I ended up marrying the two and have been chronicling the making of a Legendary Escape these last 4 months. (For info on what a Legendary Escape is, click here) Each day, my cameras, tripods, mics and I would commute or carpool the 1 1/2 hours to this Legendary site and capture the magic unfolding while, yes, helping out as needed. The goal was and is to make…
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Katie’s Down and Dirty Guide to Clean Video on a Smart Phone
Many of us know that doing video is an important aspect to our social media strategy, but it just seems so hard and daunting! We may be able to present in front of a big group, but the thought of speaking alone to a camera is… well, scary. We think so because it’s an unknown; we don’t know how to take good video, we worry about needing to edit it etc etc… Not to fear! It’s easier than you think! Check the lighting. By a window will most likely give you your best and easiest light. Check the sound. Do you hear anything in the background? Is there a lot…
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What is Vlogging? (VIDEO)
So you don’t have to watch me ramble for 2 1/2 minutes, vlogging is just a video blog. Instead of reading the content, you are watching it. Most vlogs take place using a computer webcam or in a situation that LOOKS like a computer’s webcam, but sometimes the person is on site, narrating something. You’ll find a lot of vlog style videos on Youtube. For a small business to get into vlogging, I recommend you find some nice lighting (like by a window) and share a bit about who you are, what you do and why you do it! Then, if you have any frequently asked questions, you can make…
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8 Great Resources for your Video Marketing Endeavors
I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my video marketing. 1. Video Blocks If you are doing your own videos (you yourself, or someone in the office dedicated to it), this website is a great steal for some stock footage, aka, something you don’t want to have to go out and shoot yourself. Note, because of the great deal, they do a lot of…
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Business, Facebook, Marketing, Social Media Tips, Video Marketing 101, Video Marketing Tips, YouTube
PLEASE DEAR GOD choose “Custom Thumbnail”
A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see a video as when you are scrolling on your screen. If you’ve spent ANY time on the internet interacting with videos, you might have noticed that sometimes, this cover image NEVER even appears in the video. Back in the day, this confused me. I’d be waiting for the introduction picture to flash because back in…
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Have you ever wondered where concrete comes from?
I’ve been working a lot with Legendary Escapes and the Ask the Pool Guy brands. I was super pumped when they asked me if we could do this! Take a sneak peek into the behind the scenes of a concrete plant and where concrete comes from in this video. Website of Guidobono Concrete Website of Legendary Escapes
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Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.
Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding. This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…” Some things in life are just synchronistic, and after forever and an email, I finally looked him up. And. Crazy crazy, but it turns out I DID know who he was because, da-tada-da, I had watched one of his videos. I didn’t connect the words “Dave Murray” when people would say it, with the energetic red accessory sporting person that I had seen online.…
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How to Live Stream on YouTube (VIDEO)
Newest Tutorial! I had to do this from necessity, so I thought I’d help you avoid the 30 minute roundabout troubles. You’re welcome. ;-P
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Canton, Michigan Open House by Legendary Real Estate
This past weekend I showed up at an open house with my camera and this was the result. www.legendaryre.com