• Business,  Inspiration,  Life,  Philosophy

    10 Resources to keep you “Inspired” in life and business

    After a chat with a fun and quicky realtor James Bruney (if this doesn’t feel quirky – just you wait. ;-P He’s got some big ideas in store! ) We discussed many of the resources that inspire us – and I realized a lot of these people have become integral to my daily life – to staying motivated and to keep the “inspired” in “Inspired Video Marketing”. If you feel your life and your business struggling due to the affliction of unmotivation or stagnation, the best medicine is to pursue the knowledge that all of these greats have! Without droning on too much, let’s get to it. “Crushing It” by…

  • Branding,  Business,  Facebook,  Marketing,  Social Media Tips

    Do this one simple thing to increase engagement in your marketing

    This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) One of the best ways to increase engagement in your marketing is to… feature other people. One of my BEST performing videos on Facebook was this one: Everyone who made their way into the video shared and tagged themselves. Any time you can interview someone (and let them know where the content is posted so…

  • Business,  Life,  Meet the artist,  Philosophy,  Sample work,  Updates

    10 Legendary Lessons on Video Chronicling a Legendary Pool

        This summer has been a whopper! You all know that after having worked Pool Construction for 3 years while doing Video Marketing part time, I made the leap to video full time January 1 of this year. Somehow this summer I ended up marrying the two and have been chronicling the making of a Legendary Escape these last 4 months. (For info on what a Legendary Escape is, click here) Each day, my cameras, tripods, mics and I would commute or carpool the 1 1/2 hours to this Legendary site and capture the magic unfolding while, yes, helping out as needed. The goal was and is to make…

  • Business,  In the industry,  Video Marketing Tips,  YouTube

    What is Vlogging?

    So you don’t have to watch me ramble for 2 1/2 minutes, vlogging is just a video blog. Instead of reading the content, you are watching it. Most vlogs take place using a computer webcam or in a situation that LOOKS like a computer’s webcam, but sometimes the person is on site, narrating something. You’ll find a lot of vlog style videos on Youtube.   For a small business to get into vlogging, I recommend you find some nice lighting (like by a window) and share a bit about who you are, what you do and why you do it! Then, if you have any frequently asked questions, you can…

  • Business,  Facebook,  Marketing,  Social Media Tips,  Video Marketing 101,  Video Marketing Tips,  YouTube

    PLEASE DEAR GOD choose “Custom Thumbnail”

    A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see a video as when you are scrolling on your screen. If you’ve spent ANY time on the internet interacting with videos, you might have noticed that sometimes, this cover image  NEVER even appears in the video. Back in the day, this confused me. I’d be waiting for the introduction picture to flash because back in…

  • Branding,  Business,  Marketing,  Meet the artist,  Philosophy,  Video Marketing Tips

    Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.

    Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding. This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…” Some things in life are just synchronistic, and after forever and an email,  I finally looked him up. And. Crazy crazy, but it turns out I DID know who he was because, da-tada-da, I had watched one of his videos. I didn’t connect the words “Dave Murray” when people would say it, with the energetic red accessory sporting person that I had seen online.…

  • Business,  Facebook,  Marketing,  Social Media Tips,  Tutorials

    When you want to change your Facebook Business Page’s URL, do this.

    Happy #TutorialTuesday everyone! If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom URL? Basically your URL or Username is what comes after the www.Facebook.com/ part to let the computer know which page we’re looking at. Especially if you’re going to put your link somewhere for people to see it and type it in it’s important to have a custom URL to make it easy and pretty. No one wants to see or type in Facebook.com/wszYlk3jyp2. Just watch this video and change your link to whatever you’d like! (as long as it’s available of course. 😉 )